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What is Marketing Management Assignment Help?
Marketing Management
Marketing Management is a subject that explores the various principles of various levels of marketing and the fundamentals that drive the marketing field. It is a subject that is of importance for aspirants wishing to be marketing professionals in the future. This subject sets up the base for the follow-up education in Marketing and hence the command over this subject must be firmly established. However, if not taught the right way, students might fail to get interested in it and also to understand as it is a relatively new subject for them to explore
To sort these numerous issues and make your job easier we at TutorDollar have come up with a brilliant Marketing Management online course to help students who are specifically aiming to establish a conceptual understanding of the subjecting and later expanding on it as a profession or career choice in the future. This course material would be facilitated or supplied through a specially designed combination of interactive study material, quizzes, and assignments that have been prepared by our team of highly qualified subject experts.
The highly experienced and educated faculty at TutorDollar has given a significant amount of consideration in designing the entire course structure in a way to make it as interactive, interesting and insightful as possible. The professionals we have teamed up with to design this specific course come with an impressive experience and reputation in the Marketing Domain. These experts in collaboration with TutorDollar have paid special attention to modern teaching technologies such as unique and modern case study methods to help the student interactively understand marketing principles.
Let us have a snapshot look at what are the basics Principles of Marketing before we understand other aspects of marketing management.
It was the great marketing Professor who defined marketing as “Meeting needs Profitable” and to achieve that we have to understand deeply its principles, which can be essentially broken into 4 parts which are –
- Product
- Place
- Price
- Promotion
What is Product? Well. A product can be either a physical commodity or an intangible service provided. A physical commodity can be anything such as a smartphone, a candy bar, a pair of jeans, etc. Whereas an intangible service can be anything on the lines of providing services like that of a consultant, housekeeper, car driver.
What is Place? Now, Place here can be defined as the place of delivery of the product or service. In today's world, the place of delivery is mostly either of the two – Brick and Mortar (Physical stores such as groceries and mom and pop stores) or the ever-growing online marketplace i.e. on the internet. Eg- Amazon.
What is Price? Well, Price is the price or cost of the product or service being offered for sale. As simple as that. It deals with understanding customer sentiment regarding their spending mindset and formulating pricing strategies accordingly
What is Promotion? Promotion deals with different promotion techniques to sell your product. It involves direct and indirect ways of promoting your product / service.
Promotion deals with various modes such as personal selling, advertising, door to door selling, public relations and much more.
Topics covered in this course-
The various topics, amongst others, that are covered in our online classes include -Marketing Management such as Creating and Capturing Customer Value, Company and Marketing Strategy of Partnering to Build Customer Relationships, Analysing the Marketing Environment, Managing Marketing Information to Gain Customer Insights, Consumer Markets and Consumer Buyer Behaviour, Business Markets and Business Buyer Behaviour, Customer-Driven Marketing Strategy, Building Customer Value, New Product Development and Product Life-Cycle Strategies, Understanding and Capturing Customer Value, Pricing Strategies, Marketing Channels, Retailing and Wholesaling, Communicating Customer Value and Integrated Marketing Communications Strategy, Advertising and Public Relations, Personal Selling and Sales Promotion, Building Direct Customer Relationships, Creating Competitive Advantage, Global Marketplace, Sustainable Marketing and Social Responsibility and Ethics etc.
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